BULK CREATE AUTHENTIC, CONSISTENT, ENGAGING CONTENT WITHOUT DANCING, POINTING OR LIP-SYNCING.
TURN 1 LIVESTREAM VIDEO INTO HUNDREDS OF CONTENT MARKETING ASSETS FOR MULTIPLE PLATFORMS.
(AKA, MONTHS WORTH OF CONTENT.)
NO FANCY SKILLS REQUIRED
+ WATCH ME DO IT!
WHY THO? 🧐
it just👏 makes👏 sense👏
Content creation is hard enough, why not take the opportunity to make it a bit easier by REPURPOSING existing content? Game changer.
keeps the feeds fresh
To stay relevant in the busy playing field that is social media especially, consistent posting is key! It's much easier to stay consistent when content is stacked and ready to go!
helps people be in the know
Followers and fans WANT content and information, even if it isn't always brand new, people need to see things many times before it truly sets in.
You know that producing content for email, social, and other avenues in your business is an important part of marketing, but it feels like an epic drain and fills you with dread... I get it.
Most small business owners I know struggle with content creation. So if we are going to create content at all, we should make the most of it!
The Macro to Micro pipeline is the best way to do it!
MACRO TO MICRO 🍊
Macro content is long form content like blog posts or longer videos. Micro content is short form content like Instagram posts.
CONTENT IS CONNECTION 💫
Content is how we reach out and say hello to new people and long time followers. No content, no connection.
But content creation is also hard, especially in volume, consistently.
"Content creation feels like such a drag. I spend so much time making stuff and then it barely reaches anyone and gets four likes."
This is precisely the reason to create content that CAN EASILY be reused, and repurposed. Sharing it repeatedly ensures more people see it. With a stock pile of content you can pull from, more people have the chance to be reached at all.
If you are currently creating lots of content, or content that takes FOREVER to make for one single platform, you're doing LOTS of work for the least reward.
YOU HAVE TWO OPTIONS
THE OLD WAY newly created content, over and over, one thing at a time, day after day.
(Usually involves taking a million photos, rushing at the last minute to put something together for the day, or simply feeling too tired of it all and not doing it.)
THE NEW WAY newly created content once, repurposed.
(In a forgiving, natural format. Emphasizing what you love, not relying on trends. Easy.)
"It's hard to come up with ideas. Reels are hard to make and time consuming. I hate it ."
Creating reels is one popular option at the moment. Key phrase: at the moment.
You could learn to create reels that appeal to trends and include fancy transitions and are unique to the instagram platform.
OR, you can learn to make content that naturally amplifies your message, and highlights your work. You CAN learn to create content that supports your brand long term, can be utilized multiple places and can be implemented anywhere. You can learn how to create content that is all you - so you're never behind or out of ideas.
The Content Creation Amplifier Lesson makes it easy-peasy (orange squeezie)
Watch me + learn my simple process for turning one video into a ton of useful, engaging, evergreen content for my business. Plus, learn all the skills you need to do it yourself (none of them are hard)!
Everything you need from plan to publish for generating 200+ pieces of content from a single livestream video + give your business the energy boost it needs!
Watch me go through the process of editing and learn my strategy for turning one piece of content into hundreds! Plus, I'll share examples so you can see exactly what I ended up with.
30+ minutes of video training for Screenflow, my favorite video editing software. Learn the basics + key functions for turning out polished, professional videos easily.
PLUS THESE BONUSES FOR AN EVEN SMOOTHER, NO-PULP PRODUCTION
GUIDE TO ON-CAMERA CONFIDENCE
9 tips and insights from my years of experience creating face-to-camera content in PDF format to help you overcome any hesitations! You'll be ready to create awesome, confident content even as a newbie with no on-camera experience!
TOOL + APPS LIST
Our shortlist of tried and true favorite tools for editing, creating and polishing content. You don't need a lot of tools, just good tools!
STREAM PROMPTS: TOPICS + TALKING POINTS
Done for you, scripted starting points for creating your long-form content pieces so you can jump right in! In easy PDF format for downloading.
EASY TO FOLLOW: your time is better spent DOING so we got straight to the point and made this lesson as concise as possible to you can get to doing better work, faster with more confidence.
😍 Our tutorial covers Screenflow, a paid video editing application that we highly recommend, but the process can apply seamlessly to any software you are already familiar with.
Learn all the skills needed to produce quality, professional looking videos! Simple with the on screen training!
Plus a few extras to go beyond the basics with ease so you can make more creative ideas come to life.
Keep the joy in making and sharing about it! No more being forced to conform to trends or dancing or pointing or flashy transitions that take an hour to nail down. With this method you are entirely YOU and it's easy.
Why create one piece of content when you could create hundreds?
Creating content piece by piece, day after day is tiring and frankly most of us won't do it consistently no matter how good our intentions are.
Creating lots of content at once makes sense, batching makes sense. But let's take it one step further...
Let's create ONE BIG piece of content and then repurpose it into lots of pieces.
Because batching relies on the kind of content you probably struggle to create: piece by piece.
This simple process works + keeps your stockpile full so you're not scrambling for something to post every other day. That means you stay better connected to your audience and can reach new people consistently, too! Plus, with our lesson you'll know exactly how to create high quality content once and again and again!
Our re-usable process is trend proof and not platform or format specific!
Use this process to generate content for the platforms you use the most and the ones you wish you used more.
Etsy or eCommerce shop
This process helps you create lots content that is TIMELESS (not trendy), includes nothing artificial (no dancing, pointing, lip-syncing..), has a long shelf life (can be reused + repurposed), and that you can feel confident about producing and sharing knowing it addresses your ideal customer!
How the Amplifier helps you:
Stay consistent on social and other channels.
Produce more engaging content.
Promote your product organically.
Generate the content you want to have without the usual hassle and headaches.
Become more confident on camera.
Never run out of things to post. Keep your content supply fully stocked.
Educate your audience + reach more of your ideal customers!
Produce higher quality, intentional content with ease instead of random, feed-filling because you know-you-should-post-something content.
(the benefits are endless, but those are some of our favorites.)
but livestreaming?! 😬
Hear me out. This may seem intimidating at first but we are going to help you overcome the initial scaries with two super amazing bonuses inside of The Amplifier: our guide to on camera confidence and our prompts for topics + talking points! You'll be set up for success!
This ONE BIG piece of content we will guide you through creating will be natural and authentic to create. Right now you hate creating content because it's not very natural to stand and point to nothing-bubbles, or dance to trendy music on video or lip sync to audio clips. Our process puts you and the work you natural love to do and talk about center stage. You're an artist, that's what you signed up for. You do not need to be a natural born content creator to create this content!
If you 'hate being on camera' this process is great for you: you only have to show up ONCE on camera. Not day after day, not multiple times a week. ONCE.
P.S. That is just our suggested starting point, but it doesn't have to be yours.
What if i've never done a livestream video before?
No sweat! We have made it as easy as possible for you to go live with confidence and intention for no longer than you'd really need to! With our guide to on-camera confidence and prompts topics and discussion, you'll be lightyears ahead even as a first-time streamer!
How will it be delivered to me?
You will access the Amplifier content through our course site portal! If you own our Training course for Etsy Sellers of unSLUMP Guide, it's in the same place. The videos will live in the course portal but the PDFs are available for you to download to your device. You can download them again any time if you lose track of the files. The videos are accessible on the site as well to watch whenever you'd like, as many times as you'd like! The only thing you'll really need is access to the internet!
Does this apply to product sellers?
Absolutely! In fact, as a product seller, showing your products on video is not only smart but will keep the focus off of you if you are feeling camera shy. Plus video is an incredibly powerful format and is currently very much favored on the popular platforms!
Will I only learn how to create video content?
We are providing video editing tutorials within the Amplifier because we are suggesting you create a video as the piece of macro (long form) content to start with, but absolutely not! This piece of macro video content can yield text-based, graphic content as well. You probably already know how to create those, though! We've provided examples of multiple kinds and formats of content generated as a result of our process so you can see the full scope more clearly.
Why do I need this if the idea is to just make one video and then break it up?
If that's enough info for you, then go for it! If you are wondering how exactly does it become smaller pieces that are lovely to look at, effective in your business, and engaging to your audience, then we can help!
No, but, really... livestreaming?
You're already doing entirely unnatural things that you aren't super-comfortable with: lip-syncing, dancing, pointing into space... all of those are less forgiving than livestream and do not allow for you to show up as authentically.
What would I talk about on my stream?
The Amplifier includes an entire guide of talking points and prompts. You will not be at a loss - you will go in totally prepared!
What's up with ScreenFlow?
ScreenFlow is the software I use to edit videos and I'm sharing tutorials for that program within the Amplifier. The skills you'll learn for ScreenFlow are GOLD and very transferable other projects You will LOVE having these video editing skills and this software is my favorite. Screenflow is Mac specific, and purchased separately from the Amplifier. You can use other software if you do not have a Mac. Our tutorial is specific to ScreenFlow but you could learn what edits are worth knowing even if you wanted to use different software. You don't need to take the video editing step at all to create lots of content from your stream.
AMPLIFY WITH EASE 🤓
THE CONTENT AMPLIFIER LESSON INCLUDES:
Video walkthrough so you can watch me and learn my process!
30+ minutes of video tutorials for ScreenFlow
Video tutorials for additional video edits and betterment
PDF Guide to On-Camera Confidence
PDF Prompts list for topics and talking points
ALL INCLUDED and ACCESSIBLE IMMEDIATELY FOR JUST $129!
When I was 6, I cut up some of my clothes i wasn't fond of anymore to make clothes for my dolls. One shirt in my closet was multiple articles of clothing in theirs. That result delighted me. I've been cutting things up and putting them back together ever since.
I'm Danielle, Chief Bossy Pants here at The Merriweather Council! Taking macro content to micro content has been a game changer in my business and I can't wait to share my passion for repurposing with you!
I've been creating long form content for many years but only relatively recently sorted out a streamlined process for making the most of that content. It's been a game changer - not only am I publishing content that helps my audience and effectively markets my business more regularly, I'm also publishing to more avenues without overwhelm.
HEAR FROM MAKERS WE'VE WORKED WITH
THESE ARE WORDS OF PRAISE FROM STUDENTS ACROSS OUR PRODUCT SUITE!
Keeping your social content bank full is going to be easy-peasy, orange-squeezie
Real talk: content marketing is hugely important in a small business but it's not usually the work the small business owner loves spending time on.
With this process you'll spend less time than you do now, producing more engaging content, in more formats, to reach more ideal customers, more consistently.