The things that are going to move you toward your big picture goal aren't going to come up in a Google search.
growing a sustainable business that complements your life takes more than 'tips + tricks.'
Deep down, you know that!
This isn't just a side hustle anymore. This is part of your life + livelihood. And you deserve more than internet scraps.
Your dream business needs a confident, focused, supported CEO and that person is YOU!
But you are stuck doing bits and pieces of what’s worked for others.
To achieve your big picture goal you need a strong strategy that is unique to you.
Rise + Fall.
Have you ever gone out on the night before Thanksgiving? It’s the biggest party night of the year in America.
The night starts off with high energy and excitement. You’re doing all the things you love: dancing to your favorite songs with friends, eating your favorite foods, drinking your favorite drinks, and it feels so great to just be doing it!
After a few hours, though, you start to feel the weight of all of that stimulation, disoriented from all the action. You want to go home. It feels lonely; like you aren't in your element anymore.
It feels like everyone else is still having fun except you.
That’s what business is like sometimes.
Having too many things to think about, getting bogged down by a never-ending to-do list, having too much input from others who actually don’t know any better than you…
Feeling lonely in entrepreneurship because no one in your life understands your business enough to support it.
Feeling lost, not knowing what to do next or how to even where to begin on deciding.
It all leaves us sitting on the proverbial back of someone’s SUV in the parking lot behind the third bar of the night that you didn’t want to go to in the first place.
Entrepreneurs regularly end up somewhere they didn't intend to and aren’t super thrilled about it simply because they just got weighed down, distracted, and veered off course.
(*side-eye at the never-ending to do list*)
Sounds familiar right?
If that has happened to you, I know we can help.
You can flip the script!
Getting support from peers on your same level, mentors and experts to nurture your CEO-self + learn to make the best decisions for your business.
Cutting the noise and knowing how to determine what will get you the results you want to see without sacrificing than you already have.
LOVING the business you're running and the people you work with because your message and mission are precise and reaching only the right people!
Knowing exactly how to turn your how-to knowledge into implementable strategy that takes you in the direction of your goal - not in circles.
(😍 as the business owner you want to be! Empowered, confident, supported and focused!)
Introducing The Council
The monthly membership experience + community for craft-based business owners that helps you grow a thriving business on YOUR terms.
Everything you need to create and implement the road map to your big goals.
The Council is not your average maker-biz membership.
We provide a blend of curated trainings, group coaching and consulting, and a strong support system of peers, mentors, and experts on a monthly, human-friendly schedule.
For your business AND you.
Your business growth depends on YOUR growth. The Council supports the growth and success of both.
Judgement free support
From experts and mentors but also peers who are on your same level: dedicated and motivated! Not just hobbyists, but business owners.
The membership format allows us to be dynamic and nimble with our content. We can address things as they come up so you can stay current!
From the school pick up line, to the office, if you can connect to the internet you can be inside The Council on your schedule!
You've got the craft mastered, now let's refine the business
The Council not only teaches you how to build and polish your Jane of All Trades skill set but also fully understand what’s worth your time and effort.
The Council is your full spectrum space for learning everything we know about building a sustainable handmade business that will complement your life - not compete with it.
We are your peer and mentor supporters, your accountability squad, your go-to content library. Together we will give you everything you need to create meaningful work on a realistic schedule, structure, hone and share your unique brand message, dig deeper into your focus and connect with your ideal people. (And lots more!)
We can’t do this work for you - but we are gosh darn excited to help you do YOUR work, YOUR way.
It’s all about YOU - we aren’t handing you answers because at your level, your questions generally don’t have 'answers', you have struggles that need resolution - and as unique autonomous human, the resolutions that work for you probably aren’t the same as someone else, so we will work together to uncover the best approach for YOUR unique business and life.
What's included each month in The Council Member experience?
😃 So glad you asked
Group Call with Danielle
Open forum, discussion-based time to get personalized support and feedback. Bring your struggles, leave with clarity! (Always recorded in case you can't make it live or prefer the replay!)
Live training with the Council Correspondent
Learn in real-time from our visiting expert on topics you want to learn: Email marketing, Pinterest, Canva, Marketing, Packaging to name a few. (Always recorded so you can catch it any time!)
Live learning with Brianne
Learn from our Resident Marketing Expert through office hours and marketing-focused live lessons or audits! (Recorded, too, for ease of access and flexibility!)
The Council Community
Unlimited access to members-only Facebook group. Your like-minded peer group that just GETS IT. Start a conversation, ask a question, find what you need!
Ongoing support from experts. Danielle, Brianne and Team Merri. PLUS expert support from our Resident Finance Expert, Janet and our Resident Pinterest Expert, Rachel. There for you as needed!
Council Content Library
An all-access pass to the most robust maker-specific resource library around! Your business is an ever-evolving thing and so is our Content library. Everything we have ever created for The Council and all lesson and call recordings are inside the library for members to access for the live of their membership. Even if you joined the council for a single month only, you could access everything that's ever been added or created for The Council!
Here’s what you’ll be able to learn and accomplish with access to The Council resources:
Meet experts in specialty areas that you’ll need AND WANT to know about. Think Facebook ads, photography and video making.
Identify what you need, when you need it and if it requires outside support.
Learn the language so that you can communicate with experts and set the stage for success when outsourcing.
Live group coaching calls
Reframe your problems so that you can quickly move past what’s slowing your down.
Uncover the processes for moving forward on ideas, plans or launches.
Receive personalized feedback and new perspective on your current struggle, conundrum or problem so that you move forward with a plan.
Learn from experts and communicate in real-time!
Get expert eyes on your work + feedback on your ideas.
Participate in live calls with our Correspondents.
Join expert lead discussions.
Get inside info about what's current and relevant in different areas you care about like Canva and Pinterest.
New Correspondent each quarter
Audits and Hot Seats
Learn from real examples what’s worked and make adjustments in your own shop.
Be inspired by the progress your peers have made from even the simplest of refinements.
Have a bird's eye view on the problems and prospects facing other business owners and the thoughtful process used to work through them.
Find out what’s proven hassle-making for your peers so that you can avoid it.
Get customized feedback + a personalized tips for your own shop, account or blog.
Council Content Library
Become a more proactive business owner with our EXPANSIVE library of content.
Anticipate and set the stage for opportunities
Prepare to take advantage of opportunities without last minute overwhelm.
Be aware of potential problems and and be able to mitigate issues swiftly without stress.
Build and polish your 'Jane of all trades' skill set.
Learn to use valuable tools and apps
Implement time saving systems for admin tasks and keep more money in your pocket so you can get back to doing the work you love.
Connect with your fellow council members + be understood in a way your friends + family can't.
Commune with others at your similar or aspired level for inspiration, motivation, support, and accountability.
Learn to ask better questions to get to better resolutions faster!
Participate in live group events and team huddles.
Connect any time of the day or night.
Enjoy the security of knowing you are never facing a problem or challenge alone.
Celebrate your wins with people who truly get it.
Danielle, your mentor, coach + council leader
Hosting group coaching + consulting calls monthly so that you can get support and feedback.
Creator or curator of all the Exclusive Merri content inside of The Council.
Additional, daily expert support inside of the Council Community.
Small business supporter, Etsy expert, Taylor Swift admirer, embroidery artist, fully self-employed through entrepreneurship since 2010.
Providing tough love, advice, support, and mentorship to Council members since 2017.
☺️Join me monthly for live events, community interaction, support and mentorship.
Brianne Fleming, our Resident Marketing Expert
Hosting office hours every other month so you can get support and feedback.
Live marketing-focused lessons every other month so that you can learn from Brianne's brilliance.
Providing additional, daily expert support inside The Council Community.
Backstreet Boy fan, pop culture aficionado, small business supporter. Your new biggest fan.
🥳Join Brianne monthly for live lessons, ongoing expert support and mentorship.
Rachel, Our Pinterest Expert
Additional expert support inside of the Council Community.
Janet, our Financial Expert
Additional expert support inside of the Council Community.
Just a small sampling of what's already inside of The Council's Content Library
You are just a few clicks away from your all-access pass to the Council Content Library!
Wholesale linesheet template
Podcast success prep kit
Influencer Marketing guest expert interview
Branded Stories, Reels, TikTok and short form videos guest expert
Increase your average order value training
Niche marketing + messaging lesson
Writing for Web + SEO training
Financial goal setting workshop
Profit First for makers training
Lawyer-led trademark discussion
Social media marketing guest expert interview
Content creation training + organization template
Extensive Tailwind for Pinterest and Instagram trainings
Multiple wholesale expert interviews and a recorded Q+A
Recorded Facebook groups discussion lead by members with crazy successful groups
Google analytics set up + usage training
Done for you email marketing content ideas swipe file
Licensing for artists guest expert interview
Lead magnets for makers lesson
Etsy SEO lesson + tracking template
Trello tutorials + board templates
✨and Our Signature Strategy Setting Workshop.
The Council content is available to you on your schedule for as long as you are a member! Take your time with what's inside and revisit it when you need. You can learn at your own speed and we'll be there to help you as needed! There is no rush.
Take a behind the scenes tour of
See our monthly Content Quadrant
Become the business owner you want to be as a Council Member
Making confident decisions that are right for YOU.
Honing and refining your message so that you can share it confidently and reach more of the right people for your brand.
Knowing how to identify your strengths and interests in the admin side of your business and understanding how, when, and where to outsource the rest.
Managing your time by understanding where YOUR time is best spent (hint: not EVERYWHERE.)
Planning your products, launches, and retail presence throughout the year without stress or second-guessing.
Empowered to run the business you actually WANT to be running, not the business you see others running.
Eliminating as much self-doubt as possible so you can go from one day to the next with a clear vision, focus and momentum.
This is your official invite to Join the council
an exclusive monthly membership for craft-based business owners who are ready to nurture their businesses + grow in their entrepreneurship.
If you were to add up the individual cost of everything that is inside of The Council, it would be a value of exceeding several thousand dollars, but you can access the Council today for just $247!
Get instant + immediate access to The Council, our community, me and my team for just $247 and lock in this monthly rate for the life of your membership until you cancel.
Are you ready to invest in yourself and your bold, beautiful dream business?
You can cancel anytime. We only want you to continue on with The Council if you absolutely love it and see the incredible value it provides. You do not have to commit to an extended membership, you can pay month to month!
Hi, I'm Danielle, your Council Leader!
I can’t wait to get to know you inside The Council!
As a maker in business and craft business mentor, I bridge the gap between art-making and business-building so you can do both!
I help makers turn their crafty tendencies into profits, legacies and build businesses that feel good to them - big or small.
I've been self-employed by my own businesses since 2010 and have grown and maintained a successful product-based business as well as a successful independent education company. I have built two diverse and profitable businesses from the ground up.
My work has been featured on TV and in national and international publications including Better Homes and Gardens, People Style Watch, The Today Show, Mollie Makes, Country Living, The Knot New York and Well Wed Magazine. I've reached thousands of new customers and built my business by being true to myself, and my talent and by investing in education!
My trainings and courses have taught thousands of sellers how to make thousands of dollars selling the work they love to make. You should be one of them!
sellers who are unsure about their level of commitment to their business.
makers in business who are too timid to put themselves and their products out there.
sellers who want to be "hands-off" in their business or ONLY produce a manufactured product.
Business owners who don't want to invest in themselves.
What part of your business isn't at its full potential because you've been afraid to dive in deeper?
By continuing to trust your precious, vibrant, beautiful dream to stale blog posts, gigantic free Facebook groups (where no one knows any better than you do), advice from strangers on the internet and free webinars, and cheap one size fits all fixes - you are setting a stage for burn out + disfunction. Your dream business deserves more and so do you!
Don’t let another year go by before you streamline your efforts to see better results and more enjoyment in the business part of your business.
There has never been a better time to lean into your independence as a business owner or invest in yourself.
If you've made it this far... you owe it to yourself and your family to explore what's possible... to drive more revenue, engagement, and change for yourself and your audience.
Join us today to lock in your monthly rate - the rate per month you start your membership at is the rate you retain until you cancel! This monthly rate is increasing in a few days - lock in the low rate now and keep it for as long as you are an active member!
How does joining work?
Click any of our beautiful join buttons! From there you will be taken to a page where you can process your credit card securely.. You will be setting up a payment plan that will charge every month or year depending on your choice, at the amount you start your membership at, no more, no less, until you cancel your membership. After processing your payment and setting up your subscription, you will be officially registered as a Council Member and be assigned login credentials. From there, it will be super obvious what happens next! You're in!
You won't see this part but behind the scenes we celebrate you!
Is this suitable for newbies?
Your readiness or commitment is not tied to how long you've been in business. The Council is best suited for business owners who have already seen some success selling their product online! If you do not yet have a product you know you can sell, The Council would not be a good fit for you. The Council is for sellers who are committed to their vision and mission - there is no timeline for that. Join us if you have a product that people have purchased in any volume, a mission you're committed to and a message to spread.
I can't afford this right now. I can just join later right?
It’s not our place to comment on what you can and cannot afford. We encourage you to be honest with yourself about your priorities, how you spend your TIME (a more valuable resource than money, since you can never create more of it) and what you truly want your experience to be day to day. Can you afford (in time) to keep Googling things? Can you afford to keep staying stuck?
The Council is the most affordable way for us to work together. We know that the price of The Council is a fraction of what you want your business to generate in a month and that we can help you make that happen.
If I choose the monthly plan, do I have to remain a member for a predetermined amount of time?
No! You can cancel any time. While we hope you'll want to maintain your membership for an extended period of time, we do offer the option to pay month to month! If you join us on the monthly plan, you only pay for as many months as you want to remain a member. To get the true sense of The Council and reap the many benefits fully, you'll likely WANT to retain your membership for multiple months. Just remember that no payments will be refunded, so if you are planning to cancel your membership, we suggest being sure of where you are in your payment schedule before canceling.
How does this differ from your Etsy Training Course?
While both of these resources work into our mantra of teaching you how to turn your crafty tendencies into profits, they are two totally different things! The Etsy course is ALL about Etsy and making it work harder / better for you. The Etsy Training Course is where we put EVERYTHING we know about Etsy. Everything in the Etsy Training Course is about getting your Etsy shop optimized for all the opportunities that exist on Etsy.
The Council addresses your handmade business as a whole. The Council could certainly apply to someone who only sells on Etsy but it is not Etsy specific or centric. The Council Content Library houses loads of content across topics from money management, social media, SEO, taxes, email communication and email marketing, PR and media etc... Regardless where your product exists for sale, you likely need or could benefit from marketing, money management, time management etc. Most of our Council Members do sell on Etsy either exclusively or in conjunction with another platform or their own site, so Etsy does come up, but The Council is not Etsy specific or Etsy-centric. And if you have an interest in expanding beyond Etsy or getting personalized feedback on anything related to your business, The Council would be a great fit! The course and the council compliment each other nicely but they are very different things!
I sell a pattern/ supply/ craft kit product, are there resources for me in The Council?
Yes! The Council is for craft-based business owners and has / currently does support several business owners who offer supply/ patterns/ or kits either exclusively or alongside finished piece work. The beauty of a business based on craft and that you uniquely own and operate is that it can be versatile! The council offers flexible, dynamic support for craft-based business owners regardless of what that craft is or how they've chosen to monetize. Plus, the support we offer to the business owner themself is universally applicable!
Have a lingering question? Feel free to email us at firstname.lastname@example.org
We believe there is life + opportunity ON AND BEYOND Etsy. While Etsy is almost always a part of the picture for Council members, it cannot and should not be the be-all, end-all. Inside of The Council you will find content that is not specific to any one platform. We cover strategies and approaches that can be applied to any channel, or better yet: sewn into the fabric of your business regardless of where it exists.
Etsy is a wonderful tool that we want all of our Council members to leverage as much as possible if it suits their vision and mission, but we know for sure that diversity and autonomy are huge factors for success and all kinds of growth. We provide content that can certainly relate to Etsy but our content library is not ONLY for Etsy sellers.
The great majority of our Council members hold a presence on and off Etsy, which we strongly encourage.
Council Members have been featured in prominent places like...
Martha Stewart online
Etsy Editors' Picks
Etsy's emails + homepage
Southern Living Magazine
Lakeshore Living Magazine
Better Homes + Gardens Magazine
Rock n Roll Bride
Patchwork + Quilting Magazine
Horse and Rider Magazine
World Wildlife Foundation UK
Country Living Magazine
Council Members have worked with brands like...
The Cheesecake Factory
Council Members have had awesome experiences like...
Having work in commercials
Being featured shop on Etsy
Being commissioned for big public works projects
Being awarded grants
Having their work appear in films
Getting shoutouts on major influencers' Instagram stories (like Anna Rifle Bond!)
"Without a doubt the best decision I made was joining The Council. They are some of the most supportive and brilliant business owners that I know and I wouldn't be here in my business now without their insight and support!"
"Being a part of the Council, has given me a community where sharing knowledge is the key, also friendships during very emotional times."
"I have been following Danielle's teachings for almost 5 years and I honestly don't know if I would still be in business if I hadn't found her. She has a magical way of showing up with the right information exactly when I need it. Everything she teaches is on point: equal parts teaching, encouragement and tough love. The Council is the perfect size to feel like a community of friends and the people in the group are some of the kindest and most helpful people around."
"I jumped on being a Member without thinking twice, and have never regretted it. The Council is my hangout/mastermind/resource center for my business. The community is like one big group hug where we all support and cheer each other on. I know with support from The Council this is the year for my breakthrough in business!"
This is not like other memberships where a bunch of content is dumped into the membership area and then the leader goes away on his/her merry way... nope, you're stuck with us.
We are in this together!
You will find constant support, engagement and inspiration from your fellow Council members every single month!
The Council provides realistic and concise advice for makers in business as well as an environment of support and counsel.
If you have seen that your crafty tendencies are profitable and are ready to nurture that to grow, scale, refine or better-run your handmade business - then The Council is for you!
"Where do I even begin? Danielle is my go-to for every business question I have. My top 3 reasons for loving everything the Merriweather Council are clarity in getting on the right track, easy-to-follow advice and directions, and taking my small business from making 3 figures per year to 5"
"From the first day I found Danielle, I have learned from her wisdom about selling on Etsy and owning a handmade business. My business directly benefited from doing the work she suggests. Worth every penny to invest in my business. Thank you Danielle!"
"Danielle is amazing at anticipating what we need before we know we need it."
"Danielle's advice is consistent and comes from her own experience as a shop owner. She knows, because she's been there!"
"The hot seat changed my business forever. To have the opportunity to brain dump what my thoughts were about my business (dreams, vision, struggles) and then chat 1-on-1 with Danielle live has been priceless...i was able to prioritize the next steps to get exactly what i wanted from my business...skipping the guess and check steps...my business continues to grow and i 100% know it started with that one brain dump and conversation!!!"
"To me, The Council is a welcoming, warm and safe community of makers who are on a journey to create their personal legacy in small business. It's rare to find a leader who shows how much she truly cares about helping others and participates daily to move you forward. With our fearless leader Danielle, I know I can accomplish my biz dreams, learn anything I need to grow and prosper, and always have a cheerleader when I need it most. You cannot go wrong becoming a member of the Council!"
"Danielle has a way of answering questions you didn't even know you had! She has never steered me wrong. I find her personality to be perfect for engaging everyone and holding our attention. She has a knack for knowing what we need next, what steps we need to take next, and how we can and should evolve. Every product she has put out has been epic. Her courses and materials are tried and true, and what's more, is that she's an ethical business owner and that means a lot to me. She is someone to admire and aspire to be. Her customers love her for a reason. She goes ABOVE AND BEYOND with free content, helpful tips, and tricks, etc. Yes, she makes you do work - she doesn't claim she has the easy peasy key to making fast money because there is none. Bottom line - Danielle is the only resource I trust for info on my handmade biz."
"It's amazing to find someone who has not only done the research for you but seems to know her s#!t, that if I'm gonna spend money with you, you better be giving me some real-life information to work with. I've never been disappointed with anything I've bought from Merriweather Council. I always make that back within the first 30 days of implementing what I've learned. She truly is my handmade biz bestie! Whenever I see that Danielle is posting or doing a video... I mark my calendar and listen! Thanks, Danielle!"
"As a self-employed maker The Council has been really important for me to stay in touch with the outside world. It's hard-working away on your own in your studio day-to-day but The Council helps me stay connected to other makers facing similar triumphs and challenges. Learning new ways to streamline my business and using new tools and strategies helps keep me and my business on top of the curve every day."
"Danielle truly is your biz bestie! She's a great source of knowledge, a confidence-booster, a giver of real talk and tough love, and your biggest cheerleader. I've learned so much from her, but the greatest change for me has been that I've gained confidence as a small business owner. "
"Danielle truly knows the ins and outs of selling handmade. She is concise, straight-to-the-point, and full of information."
"For me, Danielle was the lynchpin for everything positive and growth-related in my business. There was a time before the Merriweather Council... and then the time after. When I say that I really suffered in business because of my lack of education, I'm putting it lightly. Danielle changed everything. I feel more confident in making my own decisions, moving forward with big business concepts, as well as running the day-to-day. I am also making more money."
"I have so much more confidence than I used to, and I'm taking everything much more seriously. I'm making a little bit more money than I was, but I feel confident that the steps I'm taking are positioning me to be making a lot more money. I'm so grateful to Danielle for helping me make this work!"
"I consider The Merriweather Council one of the most important tools in my business. Not only does Danielle break down the fundamentals of selling handmade in a way that's easy to understand and implement, but she's also a constant encourager and confidence booster. The resources that Danielle has provided have helped to increase sales, gain exposure, and make decision-making easier and faster. I often refer to my shop BD (before Danielle) and AD (after Danielle). AD is where you want to be! Her content is accurate, precise, and actionable. And she has a genuine interest in her students succeeding and reaching their goals. I wouldn't trust anyone with my business that hasn't been there themselves. Danielle's experience as a successful handmade business owner is invaluable and something that you don't find everywhere."