Have you ever gone out on the night before Thanksgiving? It’s the biggest party night of the year in America.
The night starts off with high energy and excitement. You’re doing all the things you love: dancing to your favorite songs with friends, eating your favorite foods, drinking your favorite drinks, and it feels so great to just be doing it!
After a few hours, though, you start to feel the weight of all of that stimulation, disoriented from all the action. You want to go home. It feels lonely; like you aren't in your element anymore.
It feels like everyone else is still having fun except you.
That’s what business is like sometimes.
Having too many things to think about, getting bogged down by a never-ending to-do list, having too much input from others who actually don’t know any better than you…
Feeling lonely in entrepreneurship because no one in your life understands your business enough to support it.
Feeling lost, not knowing what to do next or how to even where to begin on deciding.
It all leaves us sitting on the proverbial back of someone’s SUV in the parking lot behind the third bar of the night that you didn’t want to go to in the first place.
Entrepreneurs regularly end up somewhere they didn't intend to and aren’t super thrilled about it simply because they just got weighed down, distracted, and veered off course.
(*side-eye at the never-ending to do list*)
Getting support from peers on your same level, mentors and experts to nurture your CEO-self + learn to make the best decisions for your business.
Cutting the noise and knowing how to determine what will get you the results you want to see without sacrificing than you already have.
LOVING the business you're running and the people you work with because your message and mission are precise and reaching only the right people!
Knowing exactly how to turn your how-to knowledge into implementable strategy that takes you in the direction of your goal - not in circles.
(😍 as the business owner you want to be! Empowered, confident, supported and focused!)
Your business growth depends on YOUR growth. The Council supports the growth and success of both.
From experts and mentors but also peers who are on your same level: dedicated and motivated! Not just hobbyists, but business owners.
The membership format allows us to be dynamic and nimble with our content. We can address things as they come up so you can stay current!
From the school pick up line, to the office, if you can connect to the internet you can be inside The Council on your schedule!
The Council not only teaches you how to build and polish your Jane of All Trades skill set but also fully understand what’s worth your time and effort.
The Council is your full spectrum space for learning everything we know about building a sustainable handmade business that will complement your life - not compete with it.
We are your peer and mentor supporters, your accountability squad, your go-to content library. Together we will give you everything you need to create meaningful work on a realistic schedule, structure, hone and share your unique brand message, dig deeper into your focus and connect with your ideal people. (And lots more!)
We can’t do this work for you - but we are gosh darn excited to help you do YOUR work, YOUR way.
It’s all about YOU - we aren’t handing you answers because at your level, your questions generally don’t have 'answers', you have struggles that need resolution - and as unique autonomous human, the resolutions that work for you probably aren’t the same as someone else, so we will work together to uncover the best approach for YOUR unique business and life.
☺️Join me monthly for live events, community interaction, support and mentorship.
🥳Join Brianne monthly for live lessons, ongoing expert support and mentorship.
You are just a few clicks away from your all-access pass to the Council Content Library!
Wholesale linesheet template
Podcast success prep kit
Influencer Marketing guest expert interview
Branded Stories, Reels, TikTok and short form videos guest expert
Increase your average order value training
Niche marketing + messaging lesson
Writing for Web + SEO training
Financial goal setting workshop
Profit First for makers training
Lawyer-led trademark discussion
Social media marketing guest expert interview
Content creation training + organization template
Extensive Tailwind for Pinterest and Instagram trainings
Multiple wholesale expert interviews and a recorded Q+A
Recorded Facebook groups discussion lead by members with crazy successful groups
Google analytics set up + usage training
Done for you email marketing content ideas swipe file
Licensing for artists guest expert interview
Lead magnets for makers lesson
Etsy SEO lesson + tracking template
Trello tutorials + board templates
If you were to add up the individual cost of everything that is inside of The Council, it would be a value of exceeding several thousand dollars, but you can access the Council today for just $199!
Get instant + immediate access to The Council, our community, me and my team for just $199 and lock in this monthly rate for the life of your membership until you cancel.
Are you ready to invest in yourself and your bold, beautiful dream business?
CANCEL ANY TIME.
Lock in your rate and pay month to month!
You can cancel anytime. We only want you to continue on with The Council if you absolutely love it and see the incredible value it provides. You do not have to commit to an extended membership, you can pay month to month!
I can’t wait to get to know you inside The Council!
As a maker in business and craft business mentor, I bridge the gap between art-making and business-building so you can do both!
I help makers turn their crafty tendencies into profits, legacies and build businesses that feel good to them - big or small.
I've been self-employed by my own businesses since 2010 and have grown and maintained a successful product-based business as well as a successful independent education company. I have built two diverse and profitable businesses from the ground up.
My work has been featured on TV and in national and international publications including Better Homes and Gardens, People Style Watch, The Today Show, Mollie Makes, Country Living, The Knot New York and Well Wed Magazine. I've reached thousands of new customers and built my business by being true to myself, and my talent and by investing in education!
My trainings and courses have taught thousands of sellers how to make thousands of dollars selling the work they love to make. You should be one of them!
➔ I believe the world needs more people like you in it. Yup, the world needs the creativity and vision that you have.
➔ There is a market for every product. I don't care how niche or how commonplace you think it is - your product has a place + an audience and we will find it.
➔ I still maintain my own handmade business. I'm right there with you! And I know about when things that matter to sellers change or develop because I am one.
➔ I know you can build a business doing what you love. I've done it twice already and hundreds of my students have done it as well.
No matter what your mom, dad, brother, sister, friend, or co-workers say - THIS IS POSSIBLE. You just need to know what to prioritize.
➔You're an expert maker, you just need some of that left-brain strategy stuff sorted out, and that's where I can help!
➔The most important factor in making your big, bold, beautiful dream come to life is your own belief and behavior! What you do NOT participate in is just as important as what you DO participate in.
If you want to spend more time crafting your product line and less time worrying about your Instagram feed...
If you want to be a better handmade business owner - one who anticipates problems and works to proactively create solutions...
If your friends and family don't really 'get it' and don't know how to support you...
If you are tired of the same old, stale questions being asked and answered the same way across the internet...
then YOU SHOULD ABSOLUTELY be in The Council.
There has never been a better time to lean into your independence as a business owner or invest in yourself.
If you've made it this far... you owe it to yourself and your family to explore what's possible... to drive more revenue, engagement, and change for yourself and your audience.
Join us today to lock in your monthly rate - the rate per month you start your membership at is the rate you retain until you cancel! This monthly rate is increasing in a few days - lock in the low rate now and keep it for as long as you are an active member!
You won't see this part but behind the scenes we celebrate you!
It’s not our place to comment on what you can and cannot afford. We encourage you to be honest with yourself about your priorities, how you spend your TIME (a more valuable resource than money, since you can never create more of it) and what you truly want your experience to be day to day. Can you afford (in time) to keep Googling things? Can you afford to keep staying stuck?
The Council is the most affordable way for us to work together. We know that the price of The Council is a fraction of what you want your business to generate in a month and that we can help you make that happen.
No! You can cancel any time. While we hope you'll want to maintain your membership for an extended period of time, we do offer the option to pay month to month! If you join us on the monthly plan, you only pay for as many months as you want to remain a member. To get the true sense of The Council and reap the many benefits fully, you'll likely WANT to retain your membership for multiple months. Just remember that no payments will be refunded, so if you are planning to cancel your membership, we suggest being sure of where you are in your payment schedule before canceling.
The Council addresses your handmade business as a whole. The Council could certainly apply to someone who only sells on Etsy but it is not Etsy specific or centric. The Council Content Library houses loads of content across topics from money management, social media, SEO, taxes, email communication and email marketing, PR and media etc... Regardless where your product exists for sale, you likely need or could benefit from marketing, money management, time management etc. Most of our Council Members do sell on Etsy either exclusively or in conjunction with another platform or their own site, so Etsy does come up, but The Council is not Etsy specific or Etsy-centric. And if you have an interest in expanding beyond Etsy or getting personalized feedback on anything related to your business, The Council would be a great fit! The course and the council compliment each other nicely but they are very different things!
I sell a pattern/ supply/ craft kit product, are there resources for me in The Council?
Yes! The Council is for craft-based business owners and has / currently does support several business owners who offer supply/ patterns/ or kits either exclusively or alongside finished piece work. The beauty of a business based on craft and that you uniquely own and operate is that it can be versatile! The council offers flexible, dynamic support for craft-based business owners regardless of what that craft is or how they've chosen to monetize. Plus, the support we offer to the business owner themself is universally applicable!
Have a lingering question? Feel free to email us at firstname.lastname@example.org
We believe there is life + opportunity ON AND BEYOND Etsy. While Etsy is almost always a part of the picture for Council members, it cannot and should not be the be-all, end-all. Inside of The Council you will find content that is not specific to any one platform. We cover strategies and approaches that can be applied to any channel, or better yet: sewn into the fabric of your business regardless of where it exists.
Etsy is a wonderful tool that we want all of our Council members to leverage as much as possible if it suits their vision and mission, but we know for sure that diversity and autonomy are huge factors for success and all kinds of growth. We provide content that can certainly relate to Etsy but our content library is not ONLY for Etsy sellers.
The great majority of our Council members hold a presence on and off Etsy, which we strongly encourage.
Martha Stewart online
Etsy Editors' Picks
Etsy's emails + homepage
Southern Living Magazine
Lakeshore Living Magazine
Better Homes + Gardens Magazine
Rock n Roll Bride
Patchwork + Quilting Magazine
Horse and Rider Magazine
World Wildlife Foundation UK
Country Living Magazine
The Cheesecake Factory
Having work in commercials
Being featured shop on Etsy
Being commissioned for big public works projects
Being awarded grants
Having their work appear in films
Getting shoutouts on major influencers' Instagram stories (like Anna Rifle Bond!)
The Council monthly rate you start is the rate you retain until you cancel! Cancel any time.
You get instant access to:
"Where do I even begin? Danielle is my go-to for every business question I have. My top 3 reasons for loving everything the Merriweather Council are clarity in getting on the right track, easy-to-follow advice and directions, and taking my small business from making 3 figures per year to 5"
"From the first day I found Danielle, I have learned from her wisdom about selling on Etsy and owning a handmade business. My business directly benefited from doing the work she suggests. Worth every penny to invest in my business. Thank you Danielle!"
"Danielle is amazing at anticipating what we need before we know we need it."
"Danielle's advice is consistent and comes from her own experience as a shop owner. She knows, because she's been there!"
"The hot seat changed my business forever. To have the opportunity to brain dump what my thoughts were about my business (dreams, vision, struggles) and then chat 1-on-1 with Danielle live has been priceless...i was able to prioritize the next steps to get exactly what i wanted from my business...skipping the guess and check steps...my business continues to grow and i 100% know it started with that one brain dump and conversation!!!"
"To me, The Council is a welcoming, warm and safe community of makers who are on a journey to create their personal legacy in small business. It's rare to find a leader who shows how much she truly cares about helping others and participates daily to move you forward. With our fearless leader Danielle, I know I can accomplish my biz dreams, learn anything I need to grow and prosper, and always have a cheerleader when I need it most. You cannot go wrong becoming a member of the Council!"
"Danielle has a way of answering questions you didn't even know you had! She has never steered me wrong. I find her personality to be perfect for engaging everyone and holding our attention. She has a knack for knowing what we need next, what steps we need to take next, and how we can and should evolve. Every product she has put out has been epic. Her courses and materials are tried and true, and what's more, is that she's an ethical business owner and that means a lot to me. She is someone to admire and aspire to be. Her customers love her for a reason. She goes ABOVE AND BEYOND with free content, helpful tips, and tricks, etc. Yes, she makes you do work - she doesn't claim she has the easy peasy key to making fast money because there is none. Bottom line - Danielle is the only resource I trust for info on my handmade biz."
"It's amazing to find someone who has not only done the research for you but seems to know her s#!t, that if I'm gonna spend money with you, you better be giving me some real-life information to work with. I've never been disappointed with anything I've bought from Merriweather Council. I always make that back within the first 30 days of implementing what I've learned. She truly is my handmade biz bestie! Whenever I see that Danielle is posting or doing a video... I mark my calendar and listen! Thanks, Danielle!"
"As a self-employed maker The Council has been really important for me to stay in touch with the outside world. It's hard-working away on your own in your studio day-to-day but The Council helps me stay connected to other makers facing similar triumphs and challenges. Learning new ways to streamline my business and using new tools and strategies helps keep me and my business on top of the curve every day."
"Danielle truly is your biz bestie! She's a great source of knowledge, a confidence-booster, a giver of real talk and tough love, and your biggest cheerleader. I've learned so much from her, but the greatest change for me has been that I've gained confidence as a small business owner. "
"Danielle truly knows the ins and outs of selling handmade. She is concise, straight-to-the-point, and full of information."
"For me, Danielle was the lynchpin for everything positive and growth-related in my business. There was a time before the Merriweather Council... and then the time after. When I say that I really suffered in business because of my lack of education, I'm putting it lightly. Danielle changed everything. I feel more confident in making my own decisions, moving forward with big business concepts, as well as running the day-to-day. I am also making more money."
"I have so much more confidence than I used to, and I'm taking everything much more seriously. I'm making a little bit more money than I was, but I feel confident that the steps I'm taking are positioning me to be making a lot more money. I'm so grateful to Danielle for helping me make this work!"
"I consider The Merriweather Council one of the most important tools in my business. Not only does Danielle break down the fundamentals of selling handmade in a way that's easy to understand and implement, but she's also a constant encourager and confidence booster. The resources that Danielle has provided have helped to increase sales, gain exposure, and make decision-making easier and faster. I often refer to my shop BD (before Danielle) and AD (after Danielle). AD is where you want to be! Her content is accurate, precise, and actionable. And she has a genuine interest in her students succeeding and reaching their goals. I wouldn't trust anyone with my business that hasn't been there themselves. Danielle's experience as a successful handmade business owner is invaluable and something that you don't find everywhere."