Your dream business deserves more than stale internet crumbs.

The Council is a simplified learning structure, a dynamic, community-focused membership, consisting of top priority trainings and a strong support system of peers, mentors and experts to assist legacy building makers in business with turning crafty tendencies into businesses that thrive on their terms. 


Learn the skills, strategies & tools and get the support you need to confidently build and grow your handmade business so it thrives on YOUR terms

with less stress and overwhelm, alongside a dedicated group of fellow council members, without spending more time than you do now. 

Get on the waitlist!

Does this sound familiar?

  • You know you need to be marketing your business strategically, but you’re feeling uninspired, overwhelmed and distracted by all the options. (Self-promotion feels gross.)
  • You struggle to see Consistent sales without pushing launches on social media (but you find social media to be exhausting)
  • You keep hearing about email lists but can’t seem to get your list up and running
  • You’re interested in wholesale but don’t know what you need in order to get started or if its a good fit.
  • Time management and planning are your biggest enemies on a daily basis
  • You are juggling somany ideas and possible directions forward. You want to do it all but you tire yourself out before you’ve even started on any of your ideas.

You know that in order to grow the business you want to have you need to have systems in place, a strong focus and repeatable ways of reaching your ideal customer without burning yourself out and still have time to actually make your work! But you just feel stuck. You’ve already seen some success but it’s been disjointed. You know there is more for you and your business. You’re not sure how to get from where you are to where you want to go.

You feel like you’ve tried everything - and it’s easy to feel discouraged when nothing has brought you the results you want. And it can feel very lonely when the people in your life don’t know how to support or encourage you, or don’t even understand what you’re doing at all. 

You know it's time to get systems in place - but you're wondering 'how?' and why hasn't what you've already tried worked in the past?

You know you should have a solid marketing strategy - but you're wondering 'what does that include? And where do I need to be?'

You know your business needs your creativity to fuel it - but you feel depleted because you're spending so much time on admin work.

You need to reduce overwhelm, focus your energy and get back to doing more of the work you love + the things that ACTUALLY matter.

i know the feeling. it doesn't have to be this way.

You don't need one more person to tell you that good photos are essential to selling online. 

You don't need to scroll by (or sit through) one more discussion of what to do when someone says their package didn't arrive but it's been scanned as delivered.

Crowdsourcing makes your stomach hurt - it never turns out well.

And you definitely don't need to read the same ten tired Instagram post prompts again.

You've outgrown those things. You've outgrown your current resources.

Have you noticed that big free Facebook groups can be riddled with bad info? Or that

Google feels like an endless abyss - or like you don't even know what to Google?

This is no way to build your dream business!  

Feeling overwhelmed, overworked and tied up in things that aren't moving the needle forward is slowing you down and creating confusion.

Spending exhaustive amounts of time "researching" and "learning" but getting nowhere because you aren't even sure what comes first is a recipe for stagnation.  

You've heard all the tips + tricks ... but it's not enough anymore because your concerns as a business owner have evolved. You have struggled that need resolution. And as an autonomous human, those resolutions will be unique to you - they will not come from a list of hacks, tips, tricks and quick fixes.

You need insight, feedback, and support to make the decisions you need to make for YOUR business.

You are a talented maker, your product is awesome and you KNOW there is more for you, but you aren't sure how to get to that "next level" of YOUR dream business.

When you are building a legacy, your amazing work needs + deserves an amazing support system

Imagine if you could...

Start each day KNOWING exactly what to do to move your business forward (and the resources to get it done without stress) so you could spend time doing ONLY things that actually mattered to YOUR big picture.

know you had a place to get quality support from understanding peers and mentors.

Have processes in place for tapping into the parts of your business  and actions that are most profitable.

Achieve your revenue goals without feeling like a slimy sales person.

Have clarity on your product line and focus in your brand.

Generate traffic to your own website consistently and have more autonomy in your business alongside your Etsy or Amazon shop

All of this is 100% possible

Introducing The Council

The membership experience and community for makers in business that helps you grow a sustainable business that thrives on YOUR terms.

The Council is...

  • for handmade business owners who believe in and are excited to build their dreams alongside others who are just as invested and motivated!
  • the first of its kind for makers in business.
  • ready to welcome you in!

The Council is not your usual membership.

We provide:

  • A simplified learning structure.
  • Peer, mentor, and expert support.
  • No judgment or overwhelm.
  • Current + dynamic lessons and learning modules.

The Council not only teaches you how to build and polish your Jane of All Trades skill set but also fully understand what’s worth your time and effort.

The Council is your full spectrum space for learning everything we know about building a sustainable handmade business that will complement your life - not compete with it.

We are your peer and mentor supporters, your accountability squad, your go-to content library. Together we will give you everything you need to create meaningful work on a realistic schedule, structure, hone and share your unique brand message, dig deeper into your focus and connect with your ideal people. (And lots more!)

We can’t do this work for you - but we are gosh darn excited to help you do YOUR work, YOUR way.

It’s all about YOU - we aren’t handing you answers because at your level, your questions generally don’t have 'answers', you have struggles that need resolution - and as unique autonomous human, the resolutions that work for you probably aren’t the same as someone else, so we will work together to uncover the best approach for YOUR unique business and life.   

How we make it happen

Coaching + Consulting

Easy access

Exclusive content

Peer, mentor and expert support

Council Members get fresh content every month! AND Council Members can access everything that's already been added to the Council in the past 4 years!

1 live group coaching + consulting call, 1 live group call with our Council Correspondent, 1 wildcard learning module like a hot seat, audit or lesson, access to our Council Content Library (which houses EVERYTHING that's ever been added to The Council), access to our Signature Trainings + access to our Facebook-based members only group!

Here’s what you’ll be able to learn and accomplish with access to The Council resources:

Guest Experts

  • Meet experts in specialty areas that you’ll need AND WANT to know of as a business owner like Facebook ads management, photography and video making.
  • Identify what you need, when you need it and if it requires outside support or not.
  • Learn the language you need to communicate with experts and set the stage for success when outsourcing.

Live group coaching calls

  • Reframe your problems so you can quickly move past what’s truly slowing your down. 
  • Uncover and talk through the processes for moving forward on ideas, plans or launches. 
  • Receive personalized feedback on your current struggle, conundrum or problem.

Council Correspondent

  • Get expert eyes on your work + get expert feedback on your ideas.
  • Participate in live calls with our Correspondents.
  • Join expert lead discussions.
  • Get inside info about what's current and relevant in different areas you care about like Marketing and Pinterest.
  • New Correspondent each quarter

Audits and Hot Seats

  • Learn from the examples of others so that you see what’s worked and tweak it for yourself.
  • Be inspired by the progress your peers have made from even the simplest of refinements.
  • Have a bird's eye view on the problems and prospects facing other business owners and the thoughtful process used to work through them.
  • Avoid what’s proven hassle-making for your peers.
  • Get customized feedback + personalized strategy for your own shop, account or blog.

Council Content Library

  • Become a more proactive business owner! 
  • Anticipate and set the stage for opportunities
  • Prepare to take advantage of opportunities without last minute overwhelm. 
  • Be aware of potential problems and and be able to mitigate issues swiftly without stress. 
  • Build and polish your 'Jane of all trades' skill set.
  • Learn to use valuable tools and apps
  • Implement time saving systems for admin tasks and keep more money in your pocket so you can get back to doing the work you love.


  • Connect with your fellow council members + be understood in the way only they can understand you.
  • Commune with others at your similar or aspired level for inspiration, motivation, support and accountability.
  • Learn to ask better questions to get to better resolutions faster!
  • Participate in live group events and team huddles.
  • Connect any time of the day or night.
  • Enjoy the security of knowing you are never facing a poblem or challenge alone.
  • Celebrate your wins with people who truly get it.

Join Danielle monthly for live events, community interaction, support and mentorship.

Danielle, your mentor, coach + council leader

  • Hosting group coaching + consulting calls monthly so you can get support and feedback.
  • Exclusive Merri content created or curated by Danielle.
  • Additional expert support inside of the Council Community

Join Brianne for monthly live events!

Brianne Fleming, our Resident Marketing Expert

  • Hosting office hours every other month so you can get support and feedback.
  • Live lessons every other month. Learn from Brianne's Brilliance during her marketing-focused lessons.
  • Additional expert support inside of The Council Community.

Your Council Membership assists you in becoming the business owner you want to be

  • Making confident decisions that are right for YOU.
  • Honing and refining your message so that you can share it confidently and reach more of your right people
  • Knowing how to identify your strengths and interests in the admin side of your business and understanding how, when and where to outsource the rest.
  • Managing your time by understanding where YOUR time is best spent (hint: not EVERYWHERE.)
  • Learning about tools, resources, and entities that can resolve problems for you.
  • Planning your products, launches and retail presence throughout the year without stress or second guessing.
  • Creating more streamlined messaging and product lines.
  • Empowered to run the business you actaully WANT to be running, not the business you see others running.
  • Eliminating as much self doubt as possible so you can go from one day to the next with clear vision, focus and momentum.

The Council Signature Trainings

The core lessons we know all members will benefit from by implementing sooner rather than later. These lessons alone have the power to compeltely revolutionize your business.

Merri U Marketing + Merchandising Class
 a $127 value, free inside of The Council

These lessons ALONE are worth more than $600!

Just a small sampling of what's already inside of The Council's Content Library

Access from anywhere - anytime. If you have an internet connection, you are just a few clicks away from your Council Content Library!

Wholesale linesheet template

Podcast success prep kit

Influencer Marketing guest expert interview

Lawyer-led trademark discussion

Social media marketing guest expert interview

Extensive Facebook groups training

Extensive Tailwind for Pinterest and Instagram trainings

Multiple wholesale expert interviews and a recorded Q+A

Recorded Facebook groups discussion lead by members with crazy successful groups

Google analytics set up + usage training

Done for you email marketing content ideas swipe file

Licensing for artists guest expert interview

Etsy ODR review and shop protection check list

Etsy SEO lesson + tracking template

Trello tutorials + board templates

Pace yourself. The Council content is available to you on your schedule for as long as you are a member! Take your time with what's inside and revisit it when you need. You can learn at your own speed and we'll be there to help you as needed! There is no rush.

Take a behind the scenes tour of

the council

Get on our waitlist

See our monthly Content Quadrant


Hi! I’m Danielle! I can’t wait to get to know you inside The Council!

I am a maker in business and craft business mentor. I prefer "biz bestie."

I help makers turn their crafty tendencies into profits, legacies and build businesses that feel good to them - big or small.

I've been selling my custom hand embroidery online since 2010 and have built a diverse and profitable business from the ground up. My work has been featured on TV and in national and international publications including Better Homes and Gardens, People Style Watch, The Today Show, Mollie Makes, Country Living, The Knot New York and Well Wed Magazine. I've reached thousands of new customers and built my business by being true to myself, and my talent and by investing in education!  

My trainings and courses have taught thousands of sellers how to make thousands of dollars selling the work they love to make. You should be one of them!

let us know you want to join when we reopen!

As your Council leader, I think it's important you know the following things about me + what I believe is possible for you:

➔ I believe the world needs more people like you in it. Yup, the world needs the creativity and vision that you have. 

➔ There is a market for every product. I don't care how niche or how commonplace you think it is - your product has a place + an audience and we will find it. 

I still maintain my own handmade business. I'm right there with you! And I know about when things that matter to sellers change or develop because I am one

➔ I know you can build a business doing what you love. I've done it twice already and hundreds of my students have done it as well. 

No matter what your mom, dad, brother, sister, friend or co workers say - THIS IS POSSIBLE. You just need to know what to prioritize. 

You're an expert maker, you just need some of that left brain strategy stuff sorted out, and that's where I can help!

The most important factor in making your big, bold, beautiful dream come to life is your own belief and behaviour! What you do NOT participate in is just as important as what you DO participate in.

You don't have to be making six figures, or even want to.

You don't have to have a fancy studio. You don't have to be putting packages in the mail every single day...

in order to be worthy or ready for the 'next level'. If you are committed to your vision, mission and dream then you are in the right place to go to your unique "next level."

If you've already seen that your crafty tendencies can be profitable...  

If your business is not just a side hustle but a part of your life, something you've invested in...  

And if you are committed to YOUR dream...

And want your business to thrive on YOUR terms based on YOUR definition of success...

Then you are a future Council Member.

Hey future Council Member,

The Council would be perfect for you if...

  • you are already seeing some success with your business but want to strategize your way to the next level with support.
  • you know that your dream business deserves more than internet crumbs.
  • you are ready to invest in YOU and your goals. 
  • you believe your success is possible.
  • you want to be part of an incredible community of makers in business who are enthusiastically growing, focusing or scaling their craft-based businesses as well.
  • you want to maintain and enhance the unique things about your business.
  • you want to stay small or go big. Staying "small" is awesome, let's make it the best, most profitable small business that's possible for you. Growing bigger is awesome, let's find out how that can work for YOU! We can meet you where you are and help you get where you want to go!

The Council is NOT a good fit for: 

  • makers who have not set up their shop yet.
  • sellers who are unsure about their level of commitment to their business.
  • makers in business who are too timid to put themselves and their products out there.
  • sellers who want to be "hands-off" in their business or ONLY produce a manufactured product.
  • Business owners who don't want to invest in themselves.

If you want to spend more time crafting your product line and less time worrying about your Instagram feed...

If you want to be a better handmade business owner - one who anticipates problems and works to proactively create solutions... 

If your friends and family don't really 'get it' and don't know how to support you...

If you are tired of the same old, stale questions being asked and answered the same way across the internet...

then YOU SHOULD ABSOLUTELY be in The Council.

If you know there is more opportunity for you in your business, but are intimidated or confused about how to get there, we can change the script for you!

Council Members know that the things that are truly going to make a difference in their business aren't going to come up in a Google search.

Council members know that growing a sustainable business that complements your life means more than 'tips + tricks' and that there is no one size fits all approach. (So all those '4x your revenue in 30 days' blog posts are also completely bogus.)

Your big dream needs a confident and educated CEO - it's YOU!  

Whether you wear all the hats in your business or not, you need time, training and the RIGHT community to support your best CEO self.

Confidence to run YOUR business as YOU and the insights to know what to focus on are just two of the CEO skills you will hone within The Council.

The fastest way to kill your business is to stagnate, you are more likely to stagnate if you are spending all your time "learning" and none of your time doing the work you actually care about - or the work you know pushes your business forward.  

If you spend all the time learning and experimenting, you'll be "late to the party" and miss multiple opportunities in this ever-changing handmade, online business landscape.

If you know there is more opportunity for you in your business, but are intimidated or confused about how to get there, we can change the script for you! 

This isn't just a side hustle anymore. This is part of your life + livelihood. And that deserves more than internet scraps.

And what got you to where you currently are is not going to take you where you want to go. It's time for something more.

What part of your business isn't at its full potential simply because you've been afraid to dive in deeper? 

By continuing to trust your precious, vibrant, beautiful dream to stale blog posts, gigantic free Facebook groups (where no one knows any better than you do), advice from strangers on the internet and free webinars, trainings and cheap one size fits all fixes - you are setting a stage for burn out + disfunction. Your dream business deserves more and so do you!

Don’t let another year go by before you streamline your efforts to see better results and more enjoyment in the business part of your business.

There has never been a better time to lean into your independence as a business owner or invest in yourself.

If you've made it this far... you owe it to yourself and your family to explore what's possible... to drive more revenue, engagement, and change for yourself and your audience.

get on our waitlist

We believe there is life + opportunity ON AND BEYOND Etsy. While Etsy is almost always a part of the picture for Council members, it cannot and should not be the be-all, end-all. Inside of the Council you will find content that is not specific to any one platform. We cover strategies and approaches that can be applied to any channel, or better yet: sewn into the fabric of your business regardless of where it exists.

Etsy is a wonderful tool that we want all of our Council members to leverage as much as possible if it suits their vision and mission, but we know for sure that diversity and autonomy are huge factors for success and all kinds of growth. We provide content that can certainly relates to Etsy but our content library is not ONLY for Etsy sellers. 

The great majority of our Council members hold a presence on and off Etsy, which we strongly encourage. 


A manifesta in list form.

  • Empowering you to decide for yourself and take strategic action is our number one priority.
  • We know this isn't crafty playtime for you.
  • Your dynamic skill set is essential to moving quickly or on short notice.
  • Your work has immense value and the right people will pay you full price, happily.
  • Business is better with a friend (or a couple of dozen.) It's okay if these friends live inside your computer.
  • Developing, honing and maintaining your vision and mission is critical to the success of your business.
  • Results come from taking strategic action!
  • The lowest risk investment you can make is in your own education.
  • Your bold dream business deserves more than stale internet crumbs.
  • Your dream is worth investing in regardless of how many followers you have, how much revenue you've generated or what the naysayers tell you.
  • If it's hard or overwhelming, you'll avoid it, so we made it simple and accessible.
  • When you save time, you're able to do more of the work you enjoy that generates cash flow.
  • You can have anything you want: the first step is believing that it's possible and knowing what exactly it is that you want.
  • There is no one right answer the suits everyone. We will help you find the resolution or process that works for YOU.
  • You are an expert maker but you need help streamlining, managing our time and discovering your own approach to productivity.
  • You do NOT need to do what everyone else seems to be doing.
  • Your 'non-essential' product is what adds luxury, joy, and comfort to the daily lives of others. It IS SO needed. Especially now.
  • When you position your brand and your products properly, you can charge a premium price that people will pay.
  • This isn't about getting rich quick, it's about getting great over time.

We believe the world needs more people like you in it + that your big dream is worth investing in. Do you?

Council Members sound off about their favorite things...

Hot Seats + Audits

The Council Community

Exclusive Council tutorials

Council Members have been featured in prominent places like...


Real Simple

Martha Stewart online

Sainte Magazine

Design Sponge

Junebug Weddings

Etsy Editors' Picks

Etsy's emails + homepage

Southern Living Magazine

Momazine Magazine


Lakeshore Living Magazine

Mollie Makes

Better Homes + Gardens Magazine


Rock n Roll Bride

Seattle Times

Patchwork + Quilting Magazine

Make Modern

The Knot

Horse and Rider Magazine

World Wildlife Foundation UK

Snowday Magazine

Apartment Therapy

Bust Magazine

Country Living Magazine

Council Members have worked with brands like...


Urban Outfitters

The Cheesecake Factory

Uncommon Goods


R. Riviter


Cracker Barrel


Council Members have had awesome experiences like...

Having work in commercials

Being featured shop on Etsy

Being commissioned for big public works projects

Being awarded grants

Having their work appear in films

Getting shoutouts on major influencers' Instagram stories (like Anna Rifle Bond!)

"Without a doubt the best decision I made was joining The Council. They are some of the most supportive and brilliant business owners that I know and I wouldn't be here in my business now without their insight and support!"

 - Tash

"Being a part of the Council, has given me a community where sharing knowledge is the key, also friendships during very emotional times."

 - Nancy

"I have been following Danielle's teachings for almost 5 years and I honestly don't know if I would still be in business if I hadn't found her. She has a magical way of showing up with the right information exactly when I need it. Everything she teaches is on point: equal parts teaching, encouragement and tough love. The Council is the perfect size to feel like a community of friends and the people in the group are some of the kindest and most helpful people around."

- Erica

"I jumped on being a Member without thinking twice, and have never regretted it. The Council is my hangout/mastermind/resource center for my business. The community is like one big group hug where we all support and cheer each other on. I know with support from The Council this is the year for my breakthrough in business!"

 - Ani

This is not like other memberships where a bunch of content is dumped into the membership area and then the leader goes away on his/her merry way... nope, you're stuck with me.

You will find constant support, enagement and inspiration from your fellow Council members every single month! It will be your very own squad of trusted go-getters in handmade business...

The Council provides realistic and concise advice for makers in business as well as an environment of support and counsel.

If you have seen that your crafty tendencies are profitable and are ready to nurture that to grow, scale, refine or better-run your handmade business - then The Council is for you!


"Where do I even begin? Danielle is my go-to for every business question I have. My top 3 reasons for loving everything the Merriweather Council are clarity in getting on the right track, easy-to-follow advice and directions, and taking my small business from making 3 figures per year to 5"

 - Kariana

"From the first day I found Danielle, I have learned from her wisdom about selling on Etsy and owning a handmade business. My business directly benefited from doing the work she suggests. Worth every penny to invest in my business. Thank you Danielle!"

- Tracy

"Danielle is amazing at anticipating what we need before we know we need it."

 - Erica

"Danielle's advice is consistent and comes from her own experience as a shop owner. She knows, because she's been there!"

 - Deanna

"The hot seat changed my business forever. To have the opportunity to brain dump what my thoughts were about my business (dreams, vision, struggles) and then chat 1-on-1 with Danielle live has been priceless...i was able to prioritize the next steps to get exactly what i wanted from my business...skipping the guess and check business continues to grow and i 100% know it started with that one brain dump and conversation!!!"

- Jenn

"To me The Council is a welcoming, warm and safe community of makers who are on a journey to create their personal legacy in small business. It's rare to find a leader who shows how much she truly cares about helping others and participates daily to move you forward. With our fearless leader Danielle, I know I can accomplish my biz dreams, learn anything I need to to grow and prosper, and always have a cheerleader when I need it most. You cannot go wrong becoming a member of the Council!"

- Angela

"Danielle has a way of answering questions you didn't even know you had! She has never steered me wrong. I find her personality to be perfect for engaging everyone and holding our attention. She has a knack for knowing what we need next, what steps we need to take next, and how we can and should evolve. Every product she has put out has been epic. Her courses and materials are tried and true, and what's more is that she's an ethical business owner and that means a lot to me. She is someone to admire and aspire to be. Her customers love her for a reason. She goes ABOVE AND BEYOND with free content, helpful tips and tricks, etc. Yes, she makes you do work - she doesn't claim she has the easy peasy key to making fast money because there is none. Bottom line - Danielle is the only resource I trust for info on my handmade biz." 


"It's amazing to find someone who has not only done the research for you but seems to know her s#!t, that if I'm gonna spend money with you, you better be giving me some real-life information to work with. I've never been disappointed with anything I've bought from Merriweather Council. I always make that back within the first 30 days of implementing what I've learned. She truly is my handmade biz bestie! Whenever I see that Danielle is posting or doing a video... I mark my calendar and listen! Thanks, Danielle!"

- Vicki

"As a self employed maker The Council has been really important for me to stay in touch with the outside world. It's hard working away on your own in your studio day to day but with The Council is helps me stay connected to other makers facing similar triumphs and challenges. Learning new ways to streamline my business and using new tools and strategies helps keep me and my business on top of the curve everyday."

- Sarah

Danielle truly is your biz bestie! She's a great source of knowledge, a confidence-booster, a giver of real talk and tough love, and your biggest cheerleader. I've learned so much from her, but the greatest change for me has been that I've gained confidence as a small business owner. " 

- Katie

"Danielle truly knows the ins and outs of selling handmade. She is concise, straight-to-the-point, and full of information."

- Gillian

"For me, Danielle was the lynchpin for everything positive and growth related in my business. There was a time before the merriweather council... and then the time after. When I say that I really suffered in business because of my lack of education, I'm putting it lightly. Danielle changed everything. I feel more confident in making own own decisions, moving forward with big business concepts, as well as running the day to day. I am also making more money."

 - Annika

"Never have I met anyone more knowledgable, innovative & kind in the realm in handmade business. If you are a new biz owner, Etsy veteran, or somewhere inbetween, you can always learn something from Danielle. The best part is, she has LIVED it. She has been successful in her own handmade business and knows kind of support us ladies need. I wouldn't take advice from anyone else. She tells you what you need to hear, when you need to hear it. She gives a little bit of tough love, but it is only to help you better yourself and your business. She is truly amazing and that's really the bottom line."

 - Kimber

"I have so much more confidence than I used to, and I'm taking everything much more seriously. I'm making a little bit more money than I was, but I feel confident that the steps I'm taking are positioning me to be making a lot more money. I'm so grateful to Danielle for helping me make this work!"

- Leah 

"I consider The Merriweather Council one of the most important tools in my business. Not only does Danielle breakdown the fundamentals of selling handmade in a way that's easy to understand and implement, but she's also a constant encourager and confidence booster. The resources that Danielle has provided have helped to increase sales, gain exposure, and make decision-making easier and faster. I often refer to my shop BD (before Danielle) and AD (after Danielle). AD is where you want to be! Her content is accurate, precise, and actionable. And she has a genuine interest in her students succeeding and reaching their goals. I wouldn't trust anyone with my business that hasn't been there themselves. Danielle's experience as a successful handmade business owner is invaluable and something that you don't find everywhere."

 - Kim