Start making Etsy work for you! Join now


  • Increase your Etsy visibility, conversion and sales without constant tweaking.
  • Have consistent 4-figure months just via Etsy Sales WITHOUT guessing and checking strategies
  • Get Etsy traffic organically without spending money on promotions.
  • Have more time to spend creating new work, promoting your standalone site, and filling more orders.


The Training Course for Etsy Sellers is your guide to leveraging the unique power of Etsy for your business as it exists and grows on AND beyond Etsy. It's like having a business bestie by your side, walking you through a proven process to get your Etsy shop noticed and your items sold.

Enroll now  + Get started ASAP

The strategies in the program can help you to: 

  • Increase your visibility on Etsy, convert more visitors, and make more sales - without constantly tweaking or being glued to your shop (more time for Netflix binges!)  
  • Have consistent 4-figure months - just from sales on the Etsy platform (not to mention the other profitable opportunities, features, and collaborations you can attract)  
  • Boost organic traffic from Etsy and get more customers to your shop - without spending your hard-earned cash on paid promotions or ads (which I don’t recommend - I explain why inside the course) 
  • Land features on Etsy (and their social media channels with millions of followers!), get opportunities for exposure, or even see your item on a big name publication like HGTV!  
  • Have more time for creating new work (aka doing what you love), promoting your own website, and filling all the new orders coming in!
  • Create an Etsy shop that is algorithm-proof! A shop where success is not contingent on any single feature, function, algorithm or element on Etsy because it was built with a holistic approach in mind.  

All of this WITHOUT constant title and tag tweaks, free shipping, on-site ads, social media, coupons, sales or silly games.🤩

Our process

We believe Etsy should work harder for you than you do for it.

We have audited Etsy for ALL the ways in which it can help you grow your business both on AND beyond Etsy.

We then created course units for each part of your shop to show you what matters there and what to do in each.

You'll learn to optimize, maximize and self-critique each part of your shop and your entire Etsy experience.

All of this leads you to more visibility, profit and ENJOYMENT for the life of your Etsy shop.

No constant tweaks to tags and titles, no on site ads or silly games, social media or emails, and no coupons needed! Our strategy doesn't include any of them.

If you missed it, review or learn our 4 part process to unlocking the unique power of Etsy:

“[purchased mid November and by the end of December I had sold $35,000.”  



I'm Danielle and I've been there, done that and I can help you!

I’m the maker and handmade business mentor behind the Merriweather Council and creator of The Etsy Training Course. 

My entrepreneurial crafting journey started 11 years ago when I ditched grad school to start a handmade business (yeah, everyone thought I was nuts).

I worked SO HARD to make a whopping $4,000 my first year in business. I realized that all the hustling I’d been doing should generate results longer. With some major changes to my approach with Etsy, I brought in nearly $80K in sales from my Etsy shop in my second year. 

Thousands of sales, features and a loyal customer base later, I now teach other crafty entrepreneurs how to build profitable businesses!

My Etsy shop has brought lucrative opportunities! My work has been featured on TV and in national and international publications including Better Homes and Gardens, People Style Watch, The Today Show, Mollie Makes, Country Living, The Knot New York and Well Wed Magazine. 

At every point, my shop works harder for me than I work for it and that's exactly how I like it!

Let me teach you how to make it happen for yourself!

TRUTH: The “secret” to selling more on Etsy isn’t about working harder, hustling more, or spending every waking hour on your shop.  

There’s another, simpler way to be successful.  

 One that lets you do more of the creative work you LOVE, have time for an actual life, AND earn more money from what you make!

Unlock the unique power of Etsy! Learn exactly how with our training.

🤔What is the unique power of Etsy? Great question, so glad you asked!

Etsy attracts a sizable audience of browsers who are already warm to the idea of BUYING products like the kind you sell today or in the near future. Influencers, media contacts, editors, publishers, corporate buyers, etc are also flocking to Etsy daily. These are all people who want to work with you in various ways. This is the perfect storm of awesome that does not exist elsewhere. Now you can learn how to leverage this reality for your own shop!


Having built my own successful handmade business and helped hundreds of crafty entrepreneurs earn thousands of dollars with theirs, I’ve seen the struggles so many people have when it comes to Etsy…  

  • Searching for answers in huge, free Facebook groups, downloading every free guide on the internet, and scouring Pinterest for the blog post that will save the day (but none of them ever do.)
  • Watching other makers get featured by Etsy, have items picked up by major publications (hello, Better Homes & Gardens), and wondering how to get THAT kind of publicity.
  • Wasting time constantly tweaking listings, guessing and checking strategies, and following any advice you can find, no matter how random the source, to see what works (only most of it doesn’t.)

The Etsy Training Course is an easy-to-follow, self-guided program that takes all the time-wasting guesswork out of creating a lucrative Etsy experience…

… whether you’re just setting up shop or have been selling on Etsy for years. 


“I reached my sales goal earlier in the month without adding any new listings.” - Amanda



Here’s a closer look at what you’ll learn in the course:

There's a lot to learn but we made this super easy!

  • How to leverage Etsy’s features to build your business on the platform and set yourself up for success ON AND BEYOND Etsy!  
  • How to keep customers in your shop longer - which can help you convert more browsers into buyers.
  • How to optimize your shop to show up in Etsy search results so you get more eyes on your items (and dollar bills in your bank account.)  
  • How to make your listings more clickable, improve conversions and increase sales.  
  • How to a professional look and feel, and optimized visuals for your Etsy shop so people start to recognize your business and trust the quality of your work.  
  • How to create titles and tags for your listings, without the time suck of constantly updating and tweaking them.  

  • Easy ways to build and capture your Etsy audience, get them onto your email list, and grow your social media channels. (We are nurturing loyal brand-fans!)  
  • How to tap into Etsy’s merchandising trends and apply those insights to your own shop so you can piggyback off of what’s working best for the platform.  
  • Plus using keyword research, avoiding common mistakes, understanding & using shop stats, AND MORE!


Mastering the strategies inside the Etsy Training Course helps you build momentum with your shop, which means it works for you, even when you’re not working...

What's included when you say YES to the Etsy Training Course

  • 32+ easy-to-follow, closed-captioned video trainings that walk you step-by-step through every strategy you need to build a successful handmade business using Etsy (it’s like a VIP tour where you skip years of struggling and just get to work!)  
  • Lessons for EVERY part of your shop! What you need to know and what you don't have to fuss about.  
  • Area and topic-specific modules so you can easily find and focus on the trainings you actually need to take your unique shop to the next level.  
  • Mini bonus lessons + reminders throughout the course that give you quick tips on important topics to help you make progress faster!  
  • Downloadable templates that make it a breeze to implement key strategies you’re learning and keep track of essential info for your biz (keep things organized - Marie Kondo style.)  
  • 24/7/365 access to the entire course as soon as you buy - from anywhere with an internet connection (dive in anytime, anywhere - well… anywhere with wifi, that is)  
  • Course materials you can revisit again and again!  
  • An extensive course FAQ to help you along the way if needed! We've got you covered.  
  • Bonuses! (Let's chat about those next!)




Get your crafty hands on these awesome BONUS GOODIES!

SUPER BONUS! : The Ideal Customer Match Class


An hour-long class with four corresponding worksheets to help you figure out who the ideal customer for your product is. You do not have to change your product to accommodate a market! There is a market for the product you already love to make and sell and this class will help you discover and define who that is.


You don't need to spend any more time than you currently do, hustle harder, increase your Instagram audience or spend money on ads to be successful on Etsy.

Our training course has taught hundreds of sellers how to make thousands of dollars on Etsy, and you should be one of them!

Enroll now!


ENROLL NOW - 1 payment of $797
  • More than 34 easy to follow, closed-captioned, screencast training videos + texts
  • Lessons for every part of your shop - customer facing and admin side
  • Plus mini bonus lessons throughout the course
  • Bonus trainings + content
  • Access to done-for-you templates

Truth Bomb: 👉If you are still asking Etsy questions to giant, free Facebook groups, you are wasting the time you could be spending doing the work you actually enjoy doing.  

👉You are spending so much time and effort - doing UNPAID work for yourself.  

👉You wouldn't spend hours upon hours doing unpaid work for me or someone else, why are you doing it for yourself??  

👉The questions you have about Etsy are answered in this course, the questions you don't even know to ask are answered in this course.  

👉Why spend time reinventing the wheel? We've sorted it out for you already, put yourself on the fast track to understanding and implementing it in your own shop!  

👉The less time you spend asking questions, filtering through answers, guessing and checking the suggestions from other inexperienced sellers ... the more time you'll have for your creative work (the work that actually makes you money!)

Spend more time MAKING the work you love, and less time tweaking your etsy shop.

It'll feel like I'm sitting there with you!


Will this course work for me if I sell vintage/ supply/ edibles/ something other than handmade?

Yes! This course will work for any Etsy seller! The course explains how to become more visible on the Etsy platform and how to maximize the potential of your shop. It makes no difference what is being sold in your shop in order for this course to apply. 

Will this course work for me if I live outside of the United States?

Yes! It doesn't matter where your shop is located. If you are able to access Etsy and your product is Etsy-legal, the course can work for you!

How long will it take me to go through this course?

You could easily watch and read over all the materials in a single day, though you will likely want to go over the materials multiple times. Depending on the size of your shop and your individual work pace, the time it takes to implement the course will vary from person to person! Also depending on your caffeine consumption. 

Is this course good for a brand new shop owner? Or is it only/ better for established sellers?


This course is IDEAL for a seller who has not yet begun listing because it will lay out exactly how to optimize your shop and listings. This means if you take the course before listing anything, you're in a position to begin on the best possible foot and will not have to edit everything that is already in place. 

However, this course is also great for shops that are full because what's the point of having a full shop if it isn't visible? Further, long time sellers often have better personal insights they can apply to get even more out of the course strategies.

I'm brand new, should I just get a feel for how to navigate things first?

It is a better long term strategy to start off with good insights and training than to learn "everything" from your own experiences. It will save time and headache. Why reinvent the wheel? When you clear up the functional know-how, you'll have more brain space for learning the stuff that is unique to you - to learn what does and doesn't work for your specific products and brand.

I have been on Etsy for 3+ years already, is it really possible I don't already know everything that is in this course.

Absolutely. I have had sellers who've been selling for 7+ years take this course and love it! Many times established sellers get comfortable with a certain approach and don't realize that approach is no longer preferable or is out dated. Some long time sellers also simply "missed" some things in their years of focusing on making stuff and not paying too much attention to the ever changing Etsy landscape.

Can I access the course materials from a phone/ iPad?

Yes. As long as you can get online, you can access it. For the absolute best experience, we suggest using a laptop or desktop computer to work on your shop as you follow along with the course! Don't forget snacks.

I've taken other courses and gotten nowhere. How is this different?

Many courses focus on how to drive traffic to your Etsy shop (pins, tiktok, reels, emails, etc) and/ or just dig into SEO. We don't think it makes sense to work on social media or other marketing for the benefit of an Etsy shop, we want Etsy to work for you. Instead of focusing on doing a million things to get traffic from elsewhere to your Etsy shop, we focus on how Etsy can generate traffic and visibility from within for your shop. Search ranking is ONE thing to optimize for. It's not everything and it's not enough. Our course focuses on how to create an Etsy shop that works for you, by identifying and leveraging all the opportunities of Etsy that can apply to your shop. This approach is unique, different from what you've learned before and probably feels weird if you're used to something else, but we know it works!

Can you guarantee results or money back?

Sure can't! It's actually not-legal/ is wildly unethical for me to guarantee any monetary gains and there is no way I could, really. I am giving you the tools but it's your responsibility to use them. However, I have hundreds of happy students who freely share their testimonials and are not paid for them in any way. There is no affiliate program for this course so you can be sure that the testimonials are real and genuine and no one is "getting anything" from me for sharing these. This course is not magic, you need to implement the strategies. It's work, but you are already doing work, aren't you?

How much will I have to spend on on-site ads? (formerly known as Promoted Listings)

$0.00. We don't recommend them in the course. You do not need an ads budget in order to see success with our strategy.

How long will I have access to the materials?

Anything you access via our course site will be available to you until September 1, 2023 (that's more than a year! And we assure you, PLENTY of time.)

What support do you offer course students outside the course materials?

This course was designed and built so that you can see success with it without needing to rely on us! We think that is a beautiful thing. Pretty much every question we COULD answer for you, has been answered within the existing course materials including our extensive FAQ. We will have email support available through November 18, 2022 for any questions that might remain or if any clarity on course material is needed. If this arrangement doesn’t work for your learning style or if you prefer 1-1 or group ‘coaching’ style courses, this is not the course for you.

Have a lingering question? Feel free to email us at

Our training course has taught hundreds of sellers how to make thousands of dollars on Etsy, and you should be one of them!


Enroll now + learn what works!

If you have more questions or are on the fence, feel free to email us at

Due to the digital nature of this course, all sales are final.

Copyright 2022 | The Merriweather Council LLC | course purchase policy | privacy | disclaimer |

The Merriweather Council is not affiliated with Etsy inc. The Merriweather Council is independent from Etsy Inc. Etsy is a trademark of Etsy, Inc. The course content is not created or endorsed by Etsy, Inc.

all sales are final