Whether you expect a slow season or not, it will start off feeling sluggish but not alarming. It doesn't feel good but you cautiously move into riding it out.
As your slow season progresses, you'll start to worry + begin trying to FIX it. This won't work and your energy will get zapped. You'll feel drained, defeated and unmotivated.
Suddenly, things will pick up and you'll be behind. You spent so long feeling defeated and getting nothing done, now you've got to play catch up AND maintain business. Chaos.
The difference between a business that THRIVES overall and one that doesn't is a business owner who knows how to use their time wisely no matter what is going on with their sales volume.
You can be that business owner, we can help!
My own filled-in calendar so you can see exactly what I do and when between June and December!
A guide to help you track what happens this holiday season so you are EVEN MORE prepared for the next one!
The fact that sales slow down sometimes is NOT truly the biggest issue. Surprised?
Here's what we know: when sales slow down, confidence begins to taper off, we feel less inspired, unmotivated and generally stressed.
Sales slumps can ZAP YOUR ENERGY so fast. (I know this from a lot of very dramatic firsthand experience.)
That energy zap is what you need to avoid!
Your sanity, motivation, and inspiration are all at risk during a slump - and YOU MUST protect those things.
The key to making it through a slump with your confidence intact is NOT contingent on increasing sales. It’s in knowing what to do instead. Knowing how to make this your most valuable season.
Using your downtime to prep is how you go from UH OH to OH YES not just in state of mind but in revenue, opportunities and other business performance metrics.
But, make no mistake: not all planning is good planning! (We found out the hard way so you don't have to. 😍)
Done for you calendars!
Downloadable files for easy access!
30+ Guide + Workbook! We provide the PDF but you can get it bound if you'd like!
Exclusive video interviews!
You can spend your slow season lamenting lack of sales, offering discounts that won't give you the results you want, and feeling like a hot mess. OR You can use the unSLUMP guide to maintain positive focus and set yourself up for your best holiday season yet.
If you have no holiday (or other busy) season experience to work from, this will be a massive asset ahead of your first! We've got lots of experience to share. (We learned the hard way so you don't have to.)
Is this just for new sellers?
Not at all! Whether it's your first year or fourth year, we know the unSLUMP will help you improve the year ahead and get yourself set up for a more streamlined, profitable busy season without stressing when things are slow.
How will it be delivered to me?
You will access the unslump content through the same course portal as your Etsy Training Course! You can download the PDFs from there and save them to your own computer and print from there if you'd like. You can download it again any time if you lose track of the file. The videos are accessible on the site as well to watch whenever you'd like, as many times as you'd like!
Is the unSLUMP specific to Etsy sellers?
No way. The unSLUMP is appropriate for any maker in business who is selling online!
Why is the calendar June through December?
Our program is modeled using the summer as the slump season and working through that time to prep for the holiday season. That's why your calendars will show June through December timelines. You can apply the same ideas to ANY other time of year where you have slumps and surges.
ALL INCLUDED FOR JUST $149!
Ten days before Christmas, my handmade product was featured in a gift guide on The Today Show.
Ten days before Christmas in a different year, I was Featured Seller on Etsy.
These exciting moments for me and my business were difficult to enjoy OR maximize because 90 days before Christmas, I was too busy sulking through a slow season to be bothered with doing anything my future self would thank me for.
It took a few years but finally, I figured out what slow seasons aren't meant to be fixed. They just ARE. And we, as business owners, can utilize them. We are LUCKY to have the time, if we use it properly.
I came to understand that slow times aren't meant to be fixed. I redirected my focus to utilizing them my advantage and my entire year improved dramatically.
I've used my success in busy seasons and my lack of preparedness for them to create a plan for a more balanced year. Instead of feeling defeated in the slow times and crazed in the busy times, I feel productive year-round and more in control when things get busy.
My process for making it through slow season has been followed, implemented and loved by hundreds of craft-based business owners. I'd love to share it with you, too!
Real talk: EVERY business has seasons that are just a little slower than others. It's SO normal.
The difference between a business that THRIVES overall and one that doesn't is a business owner who knows how to use their time wisely no matter what is going on with their sales volume. You can be that business owner, we can help!
While our guide was built with summer in mind, it's completely applicable to ANY season of slump! Use it preceding the season you anticipate being busier or during the season you feel a bit stagnant. We're here for you.
If you use it properly, a slow sales period can help you see incredible success in the next busy season! Let us help you focus on what's next, instead of stress about something you very likely cannot change.
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